Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
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Not yet ratedThe iPad Pro 13 is big, thin, and has the M4, a chip no other Apple product can match right now.
The best tablet 2024
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Beneath the glitzy product announcements at Apple's 2024 iPad event, there was some uncharacteristic AI chatter.
Apple's new Final Cut Pro apps turn the iPad into an impressive live multicam studio
Users can watch feeds from four different iPhones although each mobile device will need the new Final Cut Camera app.
Apple iPad Pro M4 event Live blog as it happened: OLED, Air, Pencil and more
Our live blog of Apple's 'Let Loose' event, tracking news as it happened on the biggest day for the iPad since it launched.
The new Magic Keyboard for the freshly debuted iPad Pro will power up your iPad experience with style and function
Apple unveils sleek iPads, M4 chip, and upgraded accessories including a redesigned Magic Keyboard for enhanced functionality at May 7 “Let Loose” event.
The best iPad deals in May 2024
These are all of the best iPad deals that are available now so you can pay the lowest price for one of Apple's premium tablets.
